The Brief
Bring back an icon, and make it work for everyone on the first try.
The National Museum wanted its Fin Whale — one of its most iconic exhibits — alive again inside one of its grandest halls. It had to be completely markerless, reliable for a six-year-old and a curator alike, and good enough to belong in the room.
No floor stickers, no QR codes, no waiting for it to load. Just a phone that knows exactly where it is the moment you raise it.
The Approach
Scan the whole hall, so the phone always knows where it stands.
We made a 3D scan of the entire hall and used the augg.io framework to localize against that digital twin: the phone matches what the camera sees to the captured room and locks on, anywhere a visitor stands.
With reliability solved, the work went into the experience — an accurate digital Fin Whale, a water effect across the vaulted ceiling, and aquatic life drifting through the hall.
The Impact
Raise a phone, and the hall floods.
The exhibit is alive again with no setup and no instructions. Point the screen and the room fills with water as the whale moves overhead, for anyone who walks in.
